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  • Edgeworks Creative
  • 33 Central Street
  • Randolph, Vermont 05060
  • 802.767.9100

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Latest news from Edgeworks Creative and some of the things we find from around the web.

Viewing posts by Phil Stevens

Edgeworks Creative 2012 Year in Review!

It just so happens that the 1st of the year is both New Years (a great time to reflect on the year gone by) AND our birthday! Edgeworks Creative turns one year old on January 1st, 2013 and we want to take a look back on our first year to share our accomplishments and offer our thanks for all the great clients and friends who have helped us along the way. Read More >>


Friday Props #32

Friday Props roasting on an open fire....Friday Props nibble at your nose....Though its been said many time, many ways, Merry Friday Props...to you. Welcome to the Post-Christmas edition of Friday Props! Don't put away those Christmas lights just yet. Don't put the tree outside until at least February and, when you do, hang suet balls and other tasty treats for the birds to gnosh on. Yesterday we received a wonderful snowstorm that dumped a whole mess of the most pristine powder on the hills and I'm jealous of all you folks who are sliding down hills through the stuff BUT....there's props Read More >>


Friday Props #31

I know. I'm late. I'm not going to mention why. It isn't important and you shouldn't care. Now, I'm not one to get all sucked into the whole holiday thang that's going on right now. I don't have a Christmas Tree in my house. I have a Christmas ladder. Same lights, same tintsle, Buddah head on top. There's one present underneath it. To me. From me. I say thing to absolve the Props this week of any responsibility for you thinking "OOOOOOO! I think my honey bunny needs one of THOSE! Thanks, Friday Props!" This is the same Friday Props you've Read More >>


Google AdWords Promos & Campaigns Part Two

Welcome back! Great to see that your brain is still pliable and resilient. Starting where we left off, using a set of relevant keywords in the Keyword Tool of Google AdWords, we got to this screen: Sock Ideas! No Need To Spend 2 Hours Developing a List of Keywords! Selecting The Right Ones, However, Can Be Tricky. From this screen, you can use the '+' to expand the subsections to display possible keywords for your AdWords campaign. Before you go hitting the 'Save All' button to add the keywords to your campaign, lets really scrutinize what we've got here. 'Local Monthly Read More >>


Google AdWords Promos & Campaigns Part Three

Back on the attack! Time to make an ad or two to give you the feel! We ended the last post about to contruct our first advertisement on this screen: All in all this is pretty easy. There's no graphics, no font options, not jingles...just your words to draw people to your advertisement. The handy preview window the right will show you exactly what your ad will look like! As Google will tell you in the "Help me write a great text ad," draw attention to your ad by highlighting the amazing things you do, tell the users to do something Read More >>


Friday Props #30

Thirty is the new Twenty! Twenty is the new Ten! None of that matters because this is, after all...your Friday Props, voted the #1 props in the universe by Zarniwoop Vann Harl! Now that, my friends, is cool. Right out the gate, I'm going to warn you that not all of this is creative. Nope, because the fact of the matter is that Prop-worthy things happen all the time the same way that the nyads and dryads inhabit the woods. Sometimes it's a mater of being the right place, at the right time and other times, it's like falling and missing Read More >>


Friday Props #29

Posted By Phil Stevens Phil Stevens Posted On Dec 07 2012 at 11:40 AM Dec 07 2012 at 11:40 AM

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Are you troubled by strange noises in the middle of the night? Do you experience feelings of dread at your work? Have you or a member of your family missed Friday Props? If the answer is yes, don’t wait another minute. Call the professionals. Our courteous and efficient staff is on call 24 hours a day to serve all your Friday Props needs. We're ready to believe you! Welcome back to the future of Friday Props! This week, I couldn’t think of cool stuff to put into the props. I checked the bottom of the cereal box, but since kids choke on those prizes Read More >>


Friday Props #28

It’s beginning to look a lot like Friday Props / Everywhere I goooooo….. The first significant snow covers the ground here in Vermont after a beautiful evening of flakes last night. The church down the street is selling cut balsam trees as a fundraiser and I avoided the bombardment of cheesy, overblown, mall-style Christmas consumerism thus far. This doesn’t mean I’m not thinking about gifts for folks, but I’ve very picky about my gift-giving. Two factors dominate my selection process: functionality and sustained fun. If a potential gift doesn’t meet either of these two criteria, I’m not buyin’ it! This Friday Read More >>


Google AdWords Promos & Campaigns Part One

Posted By Phil Stevens Phil Stevens Posted On Nov 28 2012 at 01:47 PM Nov 28 2012 at 01:47 PM

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Welcome back from Thanksgiving! Got your turkey sandwich there in the fridge? If you're really lucky you have some apple pie, stuffing and mashed taters, too. I'm not that lucky this time around. That's a lot of AdWords Bling! Did you get one of these? A few weeks back we received a whole bunch of Google AdWords promotional cards to give out to new (and potential) clients interested in developing an advertising campaign. If the client spends $25 on a campaign through AdWords, Google tacks on another $100 for FREE! Yippee! Free money! Free Advertising! That's great! We've had a few clients test it out thus far, dipping their toe into the world of online advertising, with decent results. We posted the offer on our Facebook page also when a friend of mine and small business owner messaged me. He had also received the offer from Google but didn't know how to actually use it. Rather than try to explain all the factors that go into an online campaign over the phone or an email, I'm going to offer some of them up here to you, job creator, innovator, entrepreneur. I'm going to dumb things down a little bit and explain how [....] Read More >>


Friday Props #26

Posted By Phil Stevens Phil Stevens Posted On Nov 16 2012 at 02:55 PM Nov 16 2012 at 02:55 PM

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Please, sir? Might I have some more Props? I'm so very hungry. I'm sorry. I'm getting out the props out late today due to foreseen circumstances and my lack of advanced preparations. In short, I procrastinated and you suffered. I hope you've eaten your lunch. Because of this lateness, I'm going to go a bit Helter Skelter. There is no unified theme of Props. Besides, I think that everyone is tired of Props partisanship and we should all work together for a Props that will appeal to the masses, to everyone, not just the people who like Props on technology Read More >>