We use the formula ec=m4 (edgeworks creative = media to the fourth power) to describe the synergistic relationship between the various forms of media that we work within: print, web, search and social.
Our company prides itself on our ability to take your marketing to the next level by merging new web technologies with the tried and true methods that have been used in print for decades.
The success of our clients' online branding, communications and marketing strategy is our overarching goal. Services offered include web site design and development, search engine optimization, online lead generation, search engine marketing, e-mail marketing, social media marketing, web advertising, creative direction, graphic design, corporate identity and branding, and media planning.
Talk with Edgeworks Creative today and let us take your marketing to the next level.
I often end a phone conversation with Cynthia Ryan by saying, "Have I told you lately that I love you?" (Cue to old song with that title.) She makes us look good consistently, is smart, readily available and always nice! She has never let us down. Cynthia, I love you!
Barbara Goldschmidt, Swedish Institute, NYC
new marketing practices necessitated by a hyper-connected world
Marketing is changing. New technologies and tools constantly change the way we do business. The World Wide Web, Twitter, Facebook, chat, blogging, forums, Google Adwords, web banner ads, YouTube, e-mail marketing, QR codes, PURLS, iPads, mobile—there's a dizzying array out there and more new technologies and tools are being developed every day. For your message to be heard, you need to keep up.
Communication now happens at the edge. With the introduction of social media, corporate communication is no longer centralized and formal but now more closely resembles a conversation that happens at the "edge" of your business. With your audience bombarded by media from every direction and with little tolerance for marketing hyperbole, your message needs to be authentic, relevant, engaging and allow for a dialogue that builds trust.
We can help. Edgeworks Creative will help you develop a plan to encourage cohesive communications throughout all of your media. Talk to us today and get Edgeworks Creative working for you.
* The term Edgeworks was coined by Brian Oberkrich in April 2007
resulting from originality of thought
Creating a new idea, product, or solution is challenging. While the concept of creativity seems intangible—ideas arriving unexpectedly from the ether—there is actually a process whereby creativity flows and is fostered. This process helps collaborative teams work together and reliably generate ideas in a creative workflow. Preparation—a background understating of the problem to be solved or solution that is needed, incubation—a timeframe in which ideas are given space to germinate, illumination—the point at which the idea is generated, and verification—the strategy used to verify, test and apply the concept, are the four steps we use to promote creativity.
We foster a creative work environment. We base our work upon collaborative thinking, creative problem solving and exploration of alternative visual communication methods. Step into our office and you will feel the difference; our staff is a family built upon deep trust in each other and our individual skills with shared workloads and ownership of ideas. We believe that happiness in the workplace drives employee performance and customer satisfaction, so we keep it light and you will find that office toys are an essential part of our company culture. Our staff has the freedom to speak up, question everything, look at things differently, and allow their ideas to incubate and grow.
the means of communication that reach or influence people widely
Media is a means of indirect communication though artificial channels; instead of a one-on-one direct conversation with an individual, media allows for passing messages through technology of some form to an audience that might otherwise be unreachable. It is vital for your business that your modern media effectively communicate with your audience.
At Edgeworks Creative, we understand media. We know how to use print to communicate your story clearly in all of your business collateral. We deliver on the promise of web technologies and can help you use the web to build your brand. We understand search and can develop a strategy to attract your target audience and boost your web presence. We know how to use social media to effectively engage with current and potential customers. Most importantly, we know how to combine these to build on the synergy created by using all these forms of media in concert.
* definition from Dictionary.com
fourth power: [fohrth pou-er]
an algebraic polynomial expression of the fourth degree involving the fourth power of the unknown or variable.
Originating from the Greek poly, meaning "many", polynomials often appear in problems involving optimization or intersection. For us at Edgeworks Creative, the fourth power represents the intersection and optimization of the four areas of media that we specialize in: print, web, search and social. Each is a variable for your business vital to your success. Developing synergy between the four areas of media is the key to growing business. When all four are addressed simultaneously, the results are significant.
Edgeworks Creative will leverage the synergy of print, web, search and social to build your brand.
Talk with us today and let us get the fourth power working for you.
* definition derived from bi-quadratic as defined on Dictionary.com
Founder & Creative Director
Founder & Web Strategist
Web Developer & Security Analyst
Front-end Web Developer & Designer
Edgeworks Creative was officially formed as an LLC in January of 2012 when Cynthia Ryan and Ed Rooney brought their individual businesses together. Cynthia's business, Cynthia Ryan: Graphic Communication located in Rochester Vermont, had been in operation for more than 10 years. She had a large client base for which she designed print collateral and web sites. Ed's business of 7 years, VT Web Properties based out of Randolph Vermont, focused on web development, Search Engine Optimization and Google AdWords account management. After having collaborated on several projects together in 2011 and finding the synergy between the two business to be a compelling reason to join forces, Ed and Cynthia brought their two businesses together in Rochester in August of 2011 and began working as a team.
Cynthia's strong background in design, marketing and advertising in both, print and web, merged seamlessly with Ed's broad understanding of current web technologies, search engine optimization, and pay per click marketing. The combination of the skill sets of the two principal stakeholders gives Edgeworks Creative the background to offer comprehensive marketing solutions that span the various media forms of print, web, search and social.
Edgeworks Creative brings together a talented team that produces results. We provide impeccable designs that communicate your message and build your brand effectively. Get in touch today about how Edgeworks Creative can help you build your business.
the art, process, or business of producing printed material by means of inked type and a printing press.
Ever since early man painted on stone walls as a a way to tell a story we have used various methods of applying pigments to surfaces as a means of communication. Most businesses are familiar with print; most have had a business card, letterhead, flyer or ad put together in order to promote their business. Today the definition of print media is not as clear as it once was as, with printed pieces blurring the line between print and online media - inviting further interaction. Print media is evolving and needs to work in concert with your online web presence.
At Edgeworks Creative we know how to design for print—we have extensive experience designing outstanding business cards, brochures, ads, postcards, posters, environmental signage, logos, catalogs, books ... the list goes on and on. But even more importantly, we know how to integrate your print media with your online web presence to develop a cohesive message, clear branding and interactive marketing solutions. Engage with us today about how we can put your print media to work for you.
* definition from Answers.com
a system of extensively interlinked hypertext documents: a branch of the Internet.
You know you need the best site possible to attract an online audience, but are you confident you know how to drive targeted traffic to your site and keep those visitors on your site once they get there? Do you have clear goals for your site and strategies to measure whether your current site is working for you? With the web evolving every day, are you confident that your strategies are working?
* definition from Dictionary.com
the methods used to boost the ranking or frequency of a web site in results returned by a search engine
Search Engine Optimization (SEO) is a cornerstone of modern web marketing. The fundamental goal of SEO is to improve your ranking for targeted keywords on major search engines. The essential elements of search optimization campaign include keyword research and analysis, web site architecture, link building, branding, Pay Per Click campaigns and quality website content. The ultimate goal is to drive traffic to your site and establish your website as an authority in your industry.
Edgeworks Creative can help optimize your web site for search engine performance. Through SEO, we increase your web presence, boost your conversion rates, improve your page rank, reduce costs per click (CPC) rates and redefine how much the internet drives your business. Whether you are after a local small audience or a national niche, we are able to help. Connect with us today to start leveraging your marketing dollars with a comprehensive search strategy.
* definition from Dictionary.com
social: [soh-shuh l]
online means of communication that are used by large groups of people to share information
Social media is the #1 activity on the web. Facebook, Twitter, LinkedIn, Google + and more are changing the online marketing landscape. Social media provides a means to immediately connect with large audiences relatively inexpensively and the reach can vary from local to global. With social media, communication is interactive, which has changed the way that organizations communicate with their audience. The expectations of social media users are sophisticated; no longer content to be talked to anymore, online audiences want businesses to listen and respond appropriately in a timely manner.
The social media user base grows larger and more influential every day. Increasingly social media is being accessed via mobile devices and tablets, making it possible for customers to reach out to their connections about their experiences with your brand as it happnes. Your company needs to adapt its marketing strategies or risk being left behind. You need to join the conversation, create the buzz and get involved in the digital dialogue.
We can help you develop a plan to put social media to work for you. Connect with us today and get the conversation started.
* definition from Dictionary.com
Our platform for your business
With a combined thirty-five years of web design and development experience, we've been around the block a few times. We have a keen understanding of the typical use cases for web sites and we've developed our own platform to provide the best tools possible for building sites that are focused on our clients business needs and not the needs of the platform.
The Edgeworks CMS (Content Management System) allows us to apply professional designs to hand-crafted code meant to satisfy the exact needs of each project. Every business is unique. Every website for a business ought, therefore, also be unique. We're not in the habit of shoehorning our clients into making their business models fit into some website platform. Instead, we're focused on making our platform flexible enough to adjust to the business needs of our clients.
We have pre-configured the platform to address the needs of various business and organization types. These versions of the CMS are just as customizable and flexible, but start out with the tools and sections most commonly required by the business type.
The Edgeworks CMS is powerful, yet simple to use and easily customized. Get in touch with us to look under the hood, kick the tires, and get a strategy in place for your business to leverage the Edgeworks CMS and our creative flair for your business. Oh yeah ... by the way ... this website is built on the Edgeworks CMS, too.
We consider ourselves lucky to live and work in Vermont. If you've never been to Vermont you
might not understand how special this place can be. If you have been here or live here, then you know without a doubt
the sense of place and community that is unique to Vermont. It's the perfect place to think creatively.
Please feel free to stop in at our office in Waterbury, Vermont. We're always delighted to welcome guests!
Photo by Cathy Ryan.