Catch Us Old School

  • Edgeworks Creative
  • 33 Central Street
  • Randolph, Vermont 05060
  • 802.767.9100

We code so you don't have to

Our Process

Our website development process focuses on understanding the goals of our clients and their likely audiences. Our process has developed over time to allow us to provide a reliable development path for our clients and staff and to help avoid some of the more common pitfalls when developing a new site.

Using our web development process with distinct phases of work and with key stakeholder approvals and signoffs to guide the work we do, ensures that everyone is on the same page and holds the same expectations as we move from concepting to launching your site. The following describes our typical web development process. To reflect the complexity or needs of the individual project, adjustments are made on a case by case basis.

PHASE 1 - Discovery And Site Design

Project Planning

  • Discovery Meeting
  • Identify stakeholders
  • Establish project team
  • Set goals
  • Set schedule
  • Identify technical requirements

Site Planning

  • Identify audiences and develop personas and use cases
  • Define key funnels
  • Define key messages
  • Create site map and identify pages by page type and function
  • Plan site navigation
  • Develop content strategy
  • Create keywords list

Site Data Planning

  • Identify database object requirements: tables, columns, triggers, and stored procedures
  • Identify data constraints and relationships

Visual Design

  • Identify graphic elements
  • If needed, create prototype wireframes for each page type needed
  • Create mock-ups of design for each page type and, if needed, any special functions

Content Creation

  • Write search optimized content
  • Obtain or create all graphic elements

Stakeholder Approval

  • Review
  • Revision
  • Approval and sign-off

PHASE 2 - Site Development

Technical Tasks

  • Establishment of development environments
  • Database and website programming
  • Third-party account creations / configurations
  • Goals implementations (Analytics / AdWords)
  • Website User Access: Roles and Permissions
  • CRON scripting
  • Website platform configuration
    • Site design and typography
    • Templates and layouts
    • Site business objects: front-end, back-end, and database
    • API implementations
    • Site settings


  • Manage content for initial release of website
  • Capture old site content
    • Capture other existing assets
    • Create page categories / funnels
    • Create navigation elements
    • Populate database with existing records
    • Place initial website content
    • Proofread / edit content
  • Prepare any associated marketing materials


  • Functional testing
  • Responsive Design testing
  • ADA Compliance testing

Stakeholder Approval

  • Review
  • Revision
  • Approval and sign-off

PHASE 3 - Site Deployment and Training

Launch Site

  • Schedule launch
  • Deploy "coming soon" splash page if needed
  • Move all assets to production
  • Manage DNS changes
  • Celebrate!

Training and Support

  • In-person training session for up to five staff members free of charge
  • 90 days free support
  • Ongoing support through the back-end interface on all websites or via email at [email protected]
  • Phone support available during regular business hours at 802.767.9100

Post-Release Services

Website Hosting

  • Dedicated Servers
  • 24/7/365 Monitoring
  • Automated Off-Site Backups
  • Platform Maintenance
  • Simple Annual Billing
  • Phone Support During Business Hours

Search Engine Marketing (SEM)

  • Google Partner Business
  • Campaign Creation
  • Active Management
  • Monthly Reporting (by a human)

Social Media Marketing

  • Business Page/Account Creation
  • Social Media Strategy

Content Marketing

  • Content Creation
  • Proofreading
  • Content Marketing Plans

Search Engine Optimization (SEO)

  • Content, Content, Content
  • Landing Page Creation
  • Local Search Optimization
  • Voice Search Optimization

Email Marketing

  • Email Marketing Account Creation
  • Email Marketing Templates
  • Automated Drip Marketing Campaigns
  • Email Marketing Campaigns

Let's build something great together.