We develop cohesive branding strategies, enact measurable marketing campaigns, and build innovative websites and web-based business solutions to solve our client’s business challenges.
Our expertise in building websites and applications gives us a deep understanding of ways to provide web-based experiences that build business and provide positive user experiences. Our team has collaborated to produce solutions for a surprising variety of problems and to expose and deliver on a myriad of opportunities for our clients. We have extensive and well-rounded experience in the alphabet soup of technology acronyms and a keen interest in understanding our clients, their business goals and processes, and how best to achieve success. Edgeworks Creative has worked successfully with a diverse range of clients from rural Vermont Mom and Pop operations to the state’s largest union to multinational corporations.
Our website solutions are simple-to-manage and crafted to tackle specific business goals through thoughtful design. Goals often include a focus on improving lead generation, sales and effective communication. Our projects often center on web-based business solutions and Search Engine Marketing (SEM). We also offer our clients art direction, print design, brand and identity development, information design, and much more. We firmly believe that good design makes a difference, and we know how to make a difference with good design.
As a business we have a strong commitment to education and are proud to provide websites and services to both educational institutions and corporate training departments. Our subsidiary brand Interactive.Training provides compelling digital training tools for corporate training in both online and traditional classroom settings and in non-traditional settings such as product launch events, campus tours, interactive presentations, and more.
With more than 20 years of experience in print and web design, Cynthia provides the “Creative” in Edgeworks Creative. Cynthia has a Bachelor’s degree in Communications with a concentration in Visual Media. Her work experience is varied and encompasses all areas of print and media design, from logo development to major ad campaigns, catalog production to book layout and, of course, app and website design and development. Cynthia spent seven years as the Web and Intranet Development Manager for Inner Traditions • Bear & Company, where she oversaw the integration of disparate publishing platforms across the internet with the Inner Traditions e-commerce website. Cynthia has also taught web and graphic design courses as an adjunct professor at Castleton University. Cynthia has served on advisory boards for local technical school programs and arts organizations, and currently serves as the Chair of the Marketing Committee for Revitalizing Waterbury.