We develop cohesive branding strategies, enact measurable marketing campaigns, and build innovative websites and web-based business solutions to solve our client’s business challenges.
Our expertise in building websites and applications gives us a deep understanding of ways to provide web-based experiences that build business and provide positive user experiences. Our team has collaborated to produce solutions for a surprising variety of problems and to expose and deliver on a myriad of opportunities for our clients. We have extensive and well-rounded experience in the alphabet soup of technology acronyms and a keen interest in understanding our clients, their business goals and processes, and how best to achieve success. Edgeworks Creative has worked successfully with a diverse range of clients from rural Vermont Mom and Pop operations to the state’s largest union to multinational corporations.
Our website solutions are simple-to-manage and crafted to tackle specific business goals through thoughtful design. Goals often include a focus on improving lead generation, sales and effective communication. Our projects often center on web-based business solutions and Search Engine Marketing (SEM). We also offer our clients art direction, print design, brand and identity development, information design, and much more. We firmly believe that good design makes a difference, and we know how to make a difference with good design.
As a business we have a strong commitment to education and are proud to provide websites and services to both educational institutions and corporate training departments. Our subsidiary brand Interactive.Training provides compelling digital training tools for corporate training in both online and traditional classroom settings and in non-traditional settings such as product launch events, campus tours, interactive presentations, and more.
With more than 20 years of experience in print, web, and instructional design, Cynthia is the person in charge of overseeing the “creative” aspects of the myriad of projects designed and developed by the team at Edgeworks Creative. Cynthia leads our team of five talented and skilled programmers and creatives in designing and building custom digital business and organizational solutions including custom websites, digital corporate training solutions, and eLearning instructional materials. Cynthia’s work experience is varied and encompasses all areas of print and media design including brand development, app and website design and development, publication design, book layout, advertising design, and instructional design and development. Cynthia is also a skilled project manager who oversees all company project tasks to deliver successful projects on-time and on-budget.
Over the past twenty years, Cynthia has had the opportunity to work for clients of all sizes - from small mom-and-pop retail locations to Fortune 500 multinational corporations. In the past several years, her work has largely been focused on instructional design and development, creating courses for mobility and pharmaceutical companies. Cynthia has found instructional design to be a creative way to combine her graphic design, teaching, project management, and leadership skills. We deliver much of the custom training Cynthia has designed and developed in conjunction with our team, on the Interactive.Training learning platform we developed.
Cynthia has also taught website design and graphic design courses as an adjunct professor and served on advisory boards for local technical school programs and arts organizations. She is currently the Chair of the Marketing Committee for Revitalizing Waterbury.
Cynthia holds an MasterTrack™ Certificate in Instructional Design from the University of Illinois and a Bachelor’s Degree in Communications with a concentration in Visual Media from Castleton University.
Core Software Competencies: Adobe XD, Articulate Storyline 360, Articulate RISE, Power Point, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Visio, Microsoft Teams, Microsoft Word, Clickup, Trello, Microsoft Planner, Google Workspace applications, and more.
