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Latest news from Edgeworks Creative and some of the things we find from around the web.

Viewing posts with the tag: AdWords

Google AdWords Promos & Campaigns Part One

Posted By Phil Stevens Phil Stevens Posted On Nov 28 2012 at 01:47 PM Nov 28 2012 at 01:47 PM

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Welcome back from Thanksgiving! Got your turkey sandwich there in the fridge? If you're really lucky you have some apple pie, stuffing and mashed taters, too. I'm not that lucky this time around. That's a lot of AdWords Bling! Did you get one of these? A few weeks back we received a whole bunch of Google AdWords promotional cards to give out to new (and potential) clients interested in developing an advertising campaign. If the client spends $25 on a campaign through AdWords, Google tacks on another $100 for FREE! Yippee! Free money! Free Advertising! That's great! We've had a few clients test it out thus far, dipping their toe into the world of online advertising, with decent results. We posted the offer on our Facebook page also when a friend of mine and small business owner messaged me. He had also received the offer from Google but didn't know how to actually use it. Rather than try to explain all the factors that go into an online campaign over the phone or an email, I'm going to offer some of them up here to you, job creator, innovator, entrepreneur. I'm going to dumb things down a little bit and explain how [....] Read More >>


Landing Pages - What, Why and How

Posted By Ed Rooney Ed Rooney Posted On Jun 12 2012 at 04:50 PM Jun 12 2012 at 04:50 PM

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One of the most effective tools we have in our bag of tricks is the effective planning and execution of well-done Landing Pages. If you own a business and are looking to expand your reach, it is worthy of your time to consider a Landing Page campaign. What are Landing Pages? I'm glad you asked. Landing Pages are simply web pages on your site that are typically designed for a singular purpose - usually a sign-up (lead generation) or a sale. A typical business might have anywhere from a handful to hundreds of Landing Pages. They are closely tied to online advertising such as a Google AdWords campaign in order to be logical extension of the advertisement or link. Why Landing Pages? Landing Pages are designed to speak to the target audience directly. When combined with contextual search advertising they are able to reach people interested in your service or product at the exact moment they are looking.  Landing Pages provide businesses a valuable resource for gaining new contacts and customers. When done properly a Landing Page campaign can easily pay for itself by generating new business leads. How are Landing Page Campaigns Done? When we create a Landing Page Campaign we look at several important [....] Read More >>