Catch Us Old School

  • Edgeworks Creative
  • 33 Central Street
  • Randolph, Vermont 05060
  • 802.767.9100

We code so you don't have to

Latest news from Edgeworks Creative and some of the things we find from around the web.

Viewing posts from April 2012

Meet the Team: Ed Rooney

Posted By Ed Rooney Ed Rooney Posted On May 31 2012 at 03:36 PM May 31 2012 at 03:36 PM



Edgeworks Creative co-founder and Web Strategist  Ed Rooney brings a host of skills to the table including superhuman strength and x-ray vision due to his exposure to radioactive materials. But beyond his superhuman capabilities, he also has a deep understanding of the techniques and tools used to create effective websites. His passions include unlocking the mysteries of online marketing with a focus on search engine marketing, search engine optimization and social networking for businesses. Before joining forces with Cynthia Ryan to form Edgeworks Creative LLC, Ed worked with teams both large and small developing websites. He also ran his own small web design business for many years. His insights into the website development process formed the backbone of the Edgeworks CMS - the primary web development platform the team now uses. As Web Strategist, Ed's job involves getting to know the goals, audiences and business methods of our clients and transferring them to an action plan for building new business.  But it doesn't stop there. Ed has many years of experience as a web developer and hits the keyboard every day to develop web properties for our clients. Ed has taught adult education courses on many subjects related to owning a small business and [....] Read More >>

The Google Penguin Update and Your Site

Posted By Phil Stevens Phil Stevens Posted On May 29 2012 at 12:44 PM May 29 2012 at 12:44 PM



A few weeks back, Google launched the Penguin update, targeting websites that use a variety of tactics to boost page rankings on Google’s SERP (Search Engine Results Page). From a ‘consumer’ viewpoint it’s often difficult to gauge the validity of a website on a SERP: that’s what Google’s algorithm is all about. With each of these updates, Google aims to bring you the best results possible for any keyword search by refining the algorithm to eliminate or reduce the rankings of those websites that employ “black hat” SEO (Search Engine Optimization) tactics. Black Hat? What’s that? By nature, every SEO is looking for the edge, the opportunity to maximize their exposure (or their client’s) on the web and push a website to the top of the SERP. Common “black hat” tactics include keyword stuffing, cloaking and redirects, duplicate content and linking schemes all of which are designed to supersede the rankings of competitors and, ultimately, generate more business. There are a hundred different analogies we could incorporate here (i.e. Star Wars, Talledega Nights) about good vs. evil, but to boil it down, SEO’s need to play by Google’s rules. Is your website’s page rank about to get whacked? Probably not. By their estimate, [....] Read More >>

Friday Props #1

Posted By Ed Rooney Ed Rooney Posted On May 25 2012 at 01:30 PM May 25 2012 at 01:30 PM



According to the Urban Dictionary: Props is a slang term for "accolades", "proper respect", or "just dues". Popularized in the 1980s by rappers who shortened the term "propers" which was in turn being used as an abbreviated version of "proper respect" at least by the 1960s. The increase in this term's usage during the late 1980s and early 1990s coincided with an increasing fascination with the mafia within rap circles. Both communities have traditionally placed great emphasis on the importance of earning and giving respect. Our Friday Props series is simply a look around the web at cool things being done. We're giving out Props to those people, projects and ideas that are simply awesome. Without further explanation, then, here are the shout-outs for this week: RedBall Project The RedBall project is a really cool mobile art installation that travels the globe from city to city. The giant red ball is wedged in the oddest of public places. It causes great amusement and the interactions with the accessible art installation are great. The project is the brainchild of Kurt Perschke - an artist who works in sculpture, video, collage and public space.  You can read more about the project , the artist, or check out the Flickr group for [....] Read More >>