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Viewing posts with the tag: Google

Friday Props #81: Cat Crazy

Posted By Ed Rooney Ed Rooney Posted On Mar 21 2014 at 01:20 PM Mar 21 2014 at 01:20 PM

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The time when machines are going to be smarter than us and take over the world is fast approaching… oh, wait.. what? Scratch that, literally. Google created an artificial brain that had 16,000 computer processors. When it was let loose on the internet it watched thousands of videos of CATS. To make sure that I was prepared for this fascinating and probably addicting binge of cats, I meandered over to urbandictionary to look up a few key terms. 1. Cat: The definitive pet. Cleans self. Knows how to catch its own food. Probably gave humans the idea for a “vacuum”. Is intelligent and curious. Read More >>


Thinking Local

Here in Vermont, the mantra "buy local" is everywhere you look. The same way that recycling programs  changed our consciousness, buying local is such a part of the culture here, many people are hardwired to think of the shopping resources close by before even considering an online purchase. Funny thing is, Google is doing the same thing with their search results. Whether you are using a mobile devise or sitting comfortably at a desk top, when you log into Google and type in your keyword search, Google is using both the keywords and your location to bring up the most pertinent results. A good example of this would be tracking down a tasty lobster roll. Imagine your self taking that long walk down the beach at sunset with your beau in York, Maine, Vacation Land, the undisputed Lobster Kingdom. As the sand squishes between your toes and the ocean breezes gently toss your hair, your stomach beings to growl. You feel yourself getting a little grumpy. You are having a harder time focusing on things. Hearing the gnashing of your innards, your kindly beau whips out their mobile phone, punches in a search for "lobster rolls." You're a master chef (didn'cha know?) [....] Read More >>


Content Generation (and How Google Sees It)

Posted By Phil Stevens Phil Stevens Posted On Jun 15 2012 at 01:11 PM Jun 15 2012 at 01:11 PM

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The number one frustration for most small business owners is a lack of visibility of their beautiful well-designed website. “I spent all this money on a website but no one can find it! How do I get it to the top of the Google?” Welcome to Search Engine Optimization and Marketing (SEO/SEM). It’s true. You can have the most awesomest on the web, but it won’t make a bit of difference if no one can find it! The goal of any business is to be ranked #1 on any SERP (Search Engine Results Page) for keywords relating to your business, driving traffic to your wonderful, gorgeous website. The short-term fix to the problem is to spend money on advertising through Google, print media, promotions and such, herding potential clients to your website where they’ll say “Wow! This is EXACTLY what I need!” Or they’ll leave without spending a dime and your bank account shrinks. This strategy will drive traffic to your site, and, if the guest finds your website useful, they might spread the word out to their friends. But what if you don’t have the money to promote your website, first-time visitors don’t return and you see zero return [....] Read More >>


The Google Penguin Update and Your Site

Posted By Phil Stevens Phil Stevens Posted On May 29 2012 at 12:44 PM May 29 2012 at 12:44 PM

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A few weeks back, Google launched the Penguin update, targeting websites that use a variety of tactics to boost page rankings on Google’s SERP (Search Engine Results Page). From a ‘consumer’ viewpoint it’s often difficult to gauge the validity of a website on a SERP: that’s what Google’s algorithm is all about. With each of these updates, Google aims to bring you the best results possible for any keyword search by refining the algorithm to eliminate or reduce the rankings of those websites that employ “black hat” SEO (Search Engine Optimization) tactics. Black Hat? What’s that? By nature, every SEO is looking for the edge, the opportunity to maximize their exposure (or their client’s) on the web and push a website to the top of the SERP. Common “black hat” tactics include keyword stuffing, cloaking and redirects, duplicate content and linking schemes all of which are designed to supersede the rankings of competitors and, ultimately, generate more business. There are a hundred different analogies we could incorporate here (i.e. Star Wars, Talledega Nights) about good vs. evil, but to boil it down, SEO’s need to play by Google’s rules. Is your website’s page rank about to get whacked? Probably not. By their estimate, [....] Read More >>