Here in Vermont, the mantra "buy local" is everywhere you look. The same way that recycling programs  changed our consciousness, buying local is such a part of the culture here, many people are hardwired to think of the shopping resources close by before even considering an online purchase. Funny thing is, Google is doing the same thing with their search results. Whether you are using a mobile devise or sitting comfortably at a desk top, when you log into Google and type in your keyword search, Google is using both the keywords and your location to bring up the most pertinent results. A good example of this would be tracking down a tasty lobster roll. Imagine your self taking that long walk down the beach at sunset with your beau in York, Maine, Vacation Land, the undisputed Lobster Kingdom. As the sand squishes between your toes and the ocean breezes gently toss your hair, your stomach beings to growl. You feel yourself getting a little grumpy. You are having a harder time focusing on things. Hearing the gnashing of your innards, your kindly beau whips out their mobile phone, punches in a search for "lobster rolls." You're a master chef (didn'cha know?) [....] Read More >>