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Viewing posts in the Design category

A New EdgeworksCreative.com

Posted By Ed Rooney Ed Rooney Posted On Apr 26 2019 at 01:41 PM Apr 26 2019 at 01:41 PM

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We are proud to announce the launch of our newly redesigned website. The new Edgeworks Creative website provides a clearer message of who we are and what we do. With a fully responsive design that makes it easy to navigate on a wide range of devices, the new site includes updated content that better reflects our full capabilities and an updated portfolio. We have also included our web development process which outlines what you can expect when building a new website with Edgeworks Creative and an overview of our Edgeworks CMS that explains why we build on our own platform and why our clients like the CMS. Read More >>


Challenges of Web Typography

Posted By Cynthia Ryan Cynthia Ryan Posted On Mar 01 2013 at 11:58 AM Mar 01 2013 at 11:58 AM

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With new media, designers now face the challenge of trying to control the way their typography looks across multiple browsers and operating systems while keeping the look consistent with their print materials. There can be substantial diferences from browser to browser in the rendering of typefaces from the same webpage source code. Understanding why this is can help you mitigate some of the issues. Read More >>


Friday Props #22

A rough week in land of Friday Props. So many distractions. If the changing of the seasons wasn't enough here at the news desk, the presidential debates made it abundantly clear that any remaining leaves will soon be on the ground, a foundation for the snow to come. Though it was almost a fun year ago, we won't forget what happened. So this week, our props go to the elephants, those terrestrial mammoths that stop the earth and those that can invisibly fill the room. The Aquatic Elephant, NOT A MERMAID. Though not native to the European continent, this elephant and many of her kin appeared on Belgian coastlines and in parks after navigating the treacherous waters as small pieces of driftwood. With the help of a few local artists, the elephants became whole again (though a bit static) to majestically watch the beaches and beckon to their kin. From the faux elephants to the elephant in the room: The power and influence of social media continues to grow and companies are adapting more quickly to it. In response to this posting on their Facebook page, Bodyform produced this commercial below. So intensely funny, the company took an opportunity and ran with [....] Read More >>


Friday props #18

Posted By Phil Stevens Phil Stevens Posted On Sep 21 2012 at 12:02 PM Sep 21 2012 at 12:02 PM

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Welcome to Friday Props! A delicious part of this nutritious breakfast! Fall, fall, fall. Leaves, chilly nights, cider....yeah, yeah, yeah. There's plenty of people talking about that these days. "D'ja git yer cider up ta Ellie's yet?" Not yet, sir, but I assure you I shall. The comforting regularity of the seasons is grounding for everyone here, but one reason we consider things creative here is when the expectation, the normalcy is changed; bent or gently twisted at such an angle where it gives us pause to think deeper. We all walk a fine line between our reality and our imagination. Personally I prefer to dance and hop around that line as much as possible, exploring what shouldn't work and why, but making an effort to try it anyway. When the universal laws of physics come into play, that's when reality can truly become distorted. The Balancing Barn of Suffolk, England Imagine walking through the fields of Ye Olde England whistling some bagpipe music (because you know full well that the bagpipes are Scottish) and coming upon this Airstream-style trailer. From one end, everything looks reasonable and fine. From the other, it seems the landlord has found a creative way to evict [....] Read More >>


Friday Props #17

Welcome back for this week's installment of Friday Props, the only props you'll ever need! Here in Vermont we are beginning to feel the chill in the air as fall muscles its way across the green mountains. In many ways, this changing of the seasons is a welcome change and brings with it the familiar sights, smells, sounds, tastes and opportunities for creativity. No, we won't feature foliage shots or the latest pumpkin-based beer, but a few things that signal the coming of fall for us. The World's Largest QR Code I'm not one to hem and haw about an inclusion into the Guinness Book of World Records. That institution is so out of whack and overblown I'm surprised that my cat doesn't have a world record for SOMETHING. On the other hand, it does inspire creativity in a myriad of forms. Combining the digital and natural worlds makes my heart melt all the more! Therefore, the first Friday Prop goes to the Kraay family of Lacombe, Alberta, Canada for their corn-formed QR code.The code covers 7 of the 15 acres designed by the family and, if you can hold your smart phone up high enough, the code will bring up the [....] Read More >>


Why Good Design Matters

Design—it is all around us. Stop reading for just a moment and look around you—every man-made item in your field of vision was designed by someone. Permeating our lives, good design is often not noticed while bad design drives us to frustration; the cell phone that hangs up when held against your ear in a particular manner is more often noticed than the one that functions flawlessly and lets you go on with the task at hand without bringing attention to itself. Yet even without noticing it, all design influences you. Design impacts our daily lives. It can be found in a myriad of areas–from architecture to transportation to product design to graphic design (to name just a few). Sometimes design crosses into the realm of art and becomes something to look at and contemplate, to move people, to create controversy or to enrich lives. And while it is true that design shares a spark of creativity and innovation with art, most often design is much more specific—it is creativity deployed for a specific goal and that goal is usually one of solving a problem or communicating a message. Graphic design, in particular, conveys messages in our modern media-centric society. There is [....] Read More >>


Landing Pages - What, Why and How

Posted By Ed Rooney Ed Rooney Posted On Jun 12 2012 at 04:50 PM Jun 12 2012 at 04:50 PM

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One of the most effective tools we have in our bag of tricks is the effective planning and execution of well-done Landing Pages. If you own a business and are looking to expand your reach, it is worthy of your time to consider a Landing Page campaign. What are Landing Pages? I'm glad you asked. Landing Pages are simply web pages on your site that are typically designed for a singular purpose - usually a sign-up (lead generation) or a sale. A typical business might have anywhere from a handful to hundreds of Landing Pages. They are closely tied to online advertising such as a Google AdWords campaign in order to be logical extension of the advertisement or link. Why Landing Pages? Landing Pages are designed to speak to the target audience directly. When combined with contextual search advertising they are able to reach people interested in your service or product at the exact moment they are looking.  Landing Pages provide businesses a valuable resource for gaining new contacts and customers. When done properly a Landing Page campaign can easily pay for itself by generating new business leads. How are Landing Page Campaigns Done? When we create a Landing Page Campaign we look at several important [....] Read More >>