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  • 33 Central Street
  • Randolph, Vermont 05060
  • 802.767.9100

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Latest news from Edgeworks Creative and some of the things we find from around the web.

Viewing posts in the Marketing category

Top 10 Small Business Resolutions for 2022

Posted By Ed Rooney Ed Rooney Posted On Dec 28 2021 at 03:13 PM Dec 28 2021 at 03:13 PM



As the new year approaches and we put 2021 behind us it's a good time to think about your small business resolutions.  Read More >>

Alphabet Soup: AIDA

Posted By Ed Rooney Ed Rooney Posted On Aug 04 2021 at 11:45 AM Aug 04 2021 at 11:45 AM



Now that we have your Attention and Interest we hope your Desire to learn more will lead to Action. Specifically, clicking to learn more. Welcome to AIDA.  Read More >>

25 Ways to Source Content Creation Ideas

Coming up with new ideas for content for your website or social media presence can be a challenge. That's why we've created this post. Discover 25 ways to source content ideas. Read More >>

Alphabet Soup: CTR

Posted By Ed Rooney Ed Rooney Posted On Jun 30 2021 at 12:21 PM Jun 30 2021 at 12:21 PM



Click through to read more about (and improve) CTR Read More >>

Alphabet Soup: CRO

C, R, and O in this spoonful of Alphabet Soup. Come see what all the fuss is about. Read More >>

Alphabet Soup: UTM

Posted By Ed Rooney Ed Rooney Posted On Mar 16 2021 at 12:02 PM Mar 16 2021 at 12:02 PM



For this helping of Alphabet Soup we look at three letters which have been around a long time and which you've probably shared with your friends a thousand times: UTM. Read More >>

Alphabet Soup: GTM

Posted By Ed Rooney Ed Rooney Posted On Feb 15 2021 at 09:45 AM Feb 15 2021 at 09:45 AM



This bowl of acronym yummy is GTM. Chances are you may have run across this acronym as you were reading about marketing your website.  Read More >>

Content, Content, Content - Business Promotion Through Blogging

The old adage that "Content is King" rings as true today as it did when it was coined in the early days of internet marketing. The difference between then and now is that nearly every small business can benefit from the creation of smart content and doing so with a blog is relatively easy. In this post we'll look at strategies for promoting your business using a blog.

Google Hotel Finder and Us

This morning a client came into our office for a meeting and actually showed me something new: Google’s Hotel Finder. Like many Google products, this tool didn’t launch with a huge amount of fanfare and, even now, it isn’t bold and in your face. The implications, however, could affect many businesses tied to the lodging industry. What does the Hotel Finder do?

Google AdWords Promos & Campaigns Part Two

Welcome back! Great to see that your brain is still pliable and resilient. Starting where we left off, using a set of relevant keywords in the Keyword Tool of Google AdWords, we got to this screen: Sock Ideas! No Need To Spend 2 Hours Developing a List of Keywords! Selecting The Right Ones, However, Can Be Tricky. From this screen, you can use the '+' to expand the subsections to display possible keywords for your AdWords campaign. Before you go hitting the 'Save All' button to add the keywords to your campaign, lets really scrutinize what we've got here. 'Local Monthly Read More >>