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  • Edgeworks Creative
  • 33 Central Street
  • Randolph, Vermont 05060
  • 802.767.9100

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Latest news from Edgeworks Creative and some of the things we find from around the web.

Google AdWords Promos & Campaigns Part Three

Back on the attack! Time to make an ad or two to give you the feel! We ended the last post about to contruct our first advertisement on this screen: All in all this is pretty easy. There's no graphics, no font options, not jingles...just your words to draw people to your advertisement. The handy preview window the right will show you exactly what your ad will look like! As Google will tell you in the "Help me write a great text ad," draw attention to your ad by highlighting the amazing things you do, tell the users to do something Read More >>


Introducing The Edgeworks CMS with Blog

Posted By Ed Rooney Ed Rooney Posted On Dec 17 2012 at 12:40 PM Dec 17 2012 at 12:40 PM

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Introducing the Edgeworks CMS with Blog - the platform of choice for businesses that want to blog without the headaches of managing a blogging platform. Read More >>


Friday Props #30

Thirty is the new Twenty! Twenty is the new Ten! None of that matters because this is, after all...your Friday Props, voted the #1 props in the universe by Zarniwoop Vann Harl! Now that, my friends, is cool. Right out the gate, I'm going to warn you that not all of this is creative. Nope, because the fact of the matter is that Prop-worthy things happen all the time the same way that the nyads and dryads inhabit the woods. Sometimes it's a mater of being the right place, at the right time and other times, it's like falling and missing Read More >>


Apps We Like #1

Posted By Ed Rooney Ed Rooney Posted On Dec 08 2012 at 05:12 PM Dec 08 2012 at 05:12 PM

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We start our new blog series about apps we like with this first post focused on apps for nothing but fun. That's right - games! Read More >>


Friday Props #29

Posted By Phil Stevens Phil Stevens Posted On Dec 07 2012 at 11:40 AM Dec 07 2012 at 11:40 AM

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Are you troubled by strange noises in the middle of the night? Do you experience feelings of dread at your work? Have you or a member of your family missed Friday Props? If the answer is yes, don’t wait another minute. Call the professionals. Our courteous and efficient staff is on call 24 hours a day to serve all your Friday Props needs. We're ready to believe you! Welcome back to the future of Friday Props! This week, I couldn’t think of cool stuff to put into the props. I checked the bottom of the cereal box, but since kids choke on those prizes Read More >>


Important Change: Google Apps for Business No Longer Free

Posted By Ed Rooney Ed Rooney Posted On Dec 07 2012 at 08:49 AM Dec 07 2012 at 08:49 AM

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Google has made an important change to Google Apps for Business - it is no longer free. Read More >>


Connecting with Your Local Audience - Location Marketing and Discovery

You have a little shop tucked away on the cutest street in town, but the patrons aren't coming through the door. How can you let people know where your business is and help them discover you? Read More >>


Friday Props #28

It’s beginning to look a lot like Friday Props / Everywhere I goooooo….. The first significant snow covers the ground here in Vermont after a beautiful evening of flakes last night. The church down the street is selling cut balsam trees as a fundraiser and I avoided the bombardment of cheesy, overblown, mall-style Christmas consumerism thus far. This doesn’t mean I’m not thinking about gifts for folks, but I’ve very picky about my gift-giving. Two factors dominate my selection process: functionality and sustained fun. If a potential gift doesn’t meet either of these two criteria, I’m not buyin’ it! This Friday Read More >>


Google AdWords Promos & Campaigns Part One

Posted By Phil Stevens Phil Stevens Posted On Nov 28 2012 at 01:47 PM Nov 28 2012 at 01:47 PM

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Welcome back from Thanksgiving! Got your turkey sandwich there in the fridge? If you're really lucky you have some apple pie, stuffing and mashed taters, too. I'm not that lucky this time around. That's a lot of AdWords Bling! Did you get one of these? A few weeks back we received a whole bunch of Google AdWords promotional cards to give out to new (and potential) clients interested in developing an advertising campaign. If the client spends $25 on a campaign through AdWords, Google tacks on another $100 for FREE! Yippee! Free money! Free Advertising! That's great! We've had a few clients test it out thus far, dipping their toe into the world of online advertising, with decent results. We posted the offer on our Facebook page also when a friend of mine and small business owner messaged me. He had also received the offer from Google but didn't know how to actually use it. Rather than try to explain all the factors that go into an online campaign over the phone or an email, I'm going to offer some of them up here to you, job creator, innovator, entrepreneur. I'm going to dumb things down a little bit and explain how [....] Read More >>


Connecting With Your Local Audience - Your own Website

Posted By Ed Rooney Ed Rooney Posted On Nov 26 2012 at 02:19 PM Nov 26 2012 at 02:19 PM

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When it comes to connecting with your local audience - and by that I mean the people who are physically local to your business - there are a number of options and a collection of strategies your business can employ to help improve the likelihood that customers will come knocking at your door at the time they are looking for what you offer. The very first thing that every small business serious about taking advantage of local search traffic must do is ensure that their website has all the basic things covered: Make sure your website features your telephone number prominently. For Read More >>