User Experience Design (UXD)

If you’ve ever browsed the internet or used a mobile app, you’ve encountered UXD. 

UXD, or User Experience Design, is the process of designing a product or service with the goal of creating a positive user experience. According to Peter Morville, considered one of the founding fathers of information architecture and a pioneer in user experience, there are seven important principles for a good user experience.

User Experience Honeycomb

The seven hexagons of the User Experience Honeycomb are the factors to consider when improving the quality of a user's intercatioin with and perceptions about your product, service, or company.

• A solution or product that is offered must be useful to the person interacting with it.
• Our offering must be usable to our audience.
• Is what we offer desirable? Image, identity and emotion can impact this facet.
• We need to make sure that our designs are easily navigable and we need to make sure they can be found via search. They must be findable.
• Designs must be accessible to users on a range of devices and assistive technologies.
• Our solution must feel credible. [Top ten ways to boost your website's credibility] 
• The website or campaign must be valuable. This may be measured from the user perspective or from the business goals perspective (ideally both).

By keeping these seven facets of user experience in mind solutions can be desigend and developed that provide the best ROI for businesses of all types and sizes. It's helpful to look at the whole honeycomb as you plan your projects and ask questions about whether or not the solution touches on all seven facets. Each facet, while connected, can also be worked upon individually so it is possible to improve the user experience of an existing asset.

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Learn More:

What Is UX Design?

User Experience Design