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On Our Shelf: Contagious by Jonah Burger
Tags: marketing, Contagious, Jonah Berger, Book Review
Category: Book Review
Posted by: Ed Rooney
Posted on: Aug 31 2013 At: 10:19 PM

We like reading. Sometimes we read books that bring us perspective as business owners and professionals that we didn't have before. Contagious: Why Things Catch On by Jonah Burger is one book which is making the rounds about the office. I have to give a hat tip to Danielle over at the Cork for pointing this book in my direction to begin with. It was during a meeting discussing marketing ideas for her great wine shop in Waterbury, VT that she brought the book up. I'm glad she did. Beregr tackles the difficult question of what makes things go viral - that... Read More