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Restaurant Rebrand - Arvads Grill
Tags: Arvads Grill, Restaurant Rebranding, Branding, New Client Website
Category: Branding, Client Website, Marketing
Posted by: Ed Rooney
Posted on: Jan 26 2015 At: 8:29 AM

Recently we completed a year-long project with one of Waterbury's most iconic restaurants. We were brought on board to help with a re-branding effort for the local eatery to coincide with their 25th anniversary of being in business.  Arvads Grill (formerly Arvad's Grill & Pub) approached Edgeworks Creative with the knowledge that they wanted to change things up a bit and offer something different than what they had been doing. Having been in business as long as they have they felt as though the other restaurants in town were benefitting more from the beer tourism and foodie movement that has swept... Read More

Content, Content, Content - Business Promotion Through Blogging
Tags: content strategy, content is king, Content, content creation, small business
Category: Content Creation, Marketing, Website Ownership
Posted by: Ed Rooney
Posted on: Jul 1 2013 At: 10:39 AM

Way back in the early days of the internet before the idea of "search engines" there was "the directory". The directory was a website of links that people (real, actual, in-the-flesh people) would collect and organize into categories. When you were browsing the internet it is likely that you went to one of these directories to find your way around the internet. This is how Yahoo! became the gateway to the internet - same with AOL and others. In order to be considered worthy of listing it was important to have plenty of original content on your website. When search engines... Read More

Google Hotel Finder and Us
Tags: Google Hotel Finder, Independent hotels, Hotel reservations, Hotel SEM
Category: Marketing, Q&A, SEM
Posted by: Phil Stevens
Posted on: Jun 13 2013 At: 4:28 PM

This morning a client came into our office for a meeting and actually showed me something new: Google’s Hotel Finder. Like many Google products, this tool didn’t launch with a huge amount of fanfare and, even now, it isn’t bold and in your face. The implications, however, could affect many businesses tied to the lodging industry. What does the Hotel Finder do? Similar to one of my favorite tools, Google Flights, when a user searches for a keyword string such as ‘hotels in Boston,’ they will see a typical SERP (Search Engine Results Page). Along the top and right side are advertisements... Read More

Friday Props #50
Tags: marketing, color like no other, creative marketing
Category: Marketing, Props
Posted by: Phil Stevens
Posted on: May 10 2013 At: 10:58 AM

I don’t watch all that much TV. Sure, I have a few shows that I like to follow as much as possible, but I don’t have a DVR and missing a show to me is less important than, say, taking advantage of a lovely evening fishing out on a pond. Watching bats dart across the water at sunset is a beautiful thing. My television consumption rate increase exponentially during the hockey playoffs, however, and I fall victim to dozens of boring commercials for products that I cannot afford nor particularly want. Mostly, I realized that I simply hate the lack... Read More