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Friday Props #22
Posted by: Phil Stevens on Oct/19/2012
Tags: elephants, elephant in the room, elephants on the beach
Categories: Design, Marketing, Props

A rough week in land of Friday Props. So many distractions. If the changing of the seasons wasn't enough here at the news desk, the presidential debates made it abundantly clear that any remaining leaves will soon be on the ground, a foundation for the snow to come. Though it was almost a fun year ago, we won't forget what happened. So this week, our props go to the elephants, those terrestrial mammoths that stop the earth and those that can invisibly fill the room.

The Aquatic Elephant, NOT A MERMAID. Though not native to the European continent, this elephant and many of her kin appeared on Belgian coastlines and in parks after navigating the treacherous waters as small pieces of driftwood. With the help of a few local artists, the elephants became whole again (though a bit static) to majestically watch the beaches and beckon to their kin. From the faux elephants to the elephant in the room: The power and influence of social media continues to grow and companies are adapting more quickly to it. In response to this posting on their Facebook page, Bodyform produced this commercial below. So intensely funny, the company took an opportunity and ran with it, garnering over 2.5 million views of the commercial on YouTube in just over 3 days. Brilliant.

 

That's all for this week, folks. Got an ideas for the next weeks props? Come on.....you know you do......be our guest proper!    








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